Tsingtao Beer has achieved excellent performance in overseas market in the past year: 12% year-on-year growth in its overseas market, 8% year-on-year growth in western European market, 14% year-on-year growth in Latin American market, moreover, 45% boom in Asia-Pacific market. Its achievments are stunning in continuous shrink of global beer market.
Tsingtao Beer has unique processing logics and development path of internationalization, which is different from many other companies, because of such outstanding brand positioning. It also enables Tsingtao Beer to proceed in-depth reform of its own. (Duan Xiaodong)
[The photo is outdoor ad of Qingdao Beer in Las Vegas, US]